One of the key things we communicate to every client here at Biztegra is that they have to realize that the web itself has become social. It is a two way medium that has provided the user at the “edge” the flexibility and control to mold their online experience. An interesting new company that presented at the TechCrunch Disrupt Beijing conference this week is a great example of what “two way” means. UPcload uses your webcam to “size you up” and then recommends clothing that will fit. As someone who does most of their shopping online, this one certainly has my interest.
Here is an overview on TechCrunch and a link to the company’s Web site.
Do you have any compelling “two way” examples?