Here is the unedited video from the Webinar Murray Izenwasser, our Strategy Practice Lead did last week, title: Driving Discoverability, Engagement and Revenue in the Publishing Industry. Few industries are facing more marketing challenges than the publishing industry. Getting your books found, convincing browsers to purchase, and using the right mix of channels to drive [...]
Discoverability in the Publishing Industry Slides
Here are the slides from our Discoverability in the Publishing Industry webinar. You can see the video from the Webinar: Driving Discoverability in Publishing. There are three areas that publishers should be focusing on that will impact discoverability and revenue: Create a modern, responsive, SEO optimized website that uses the latest techniques (some that are [...]
Book Discoverability & Revenue – New Smashwords Study
Driving book discoverability and revenue is a key focus for us right now. We are working with a number of clients in the publishing industry who are fundamentally rethinking how they market and sell their content. We are always on the lookout for new perspectives on what is working and what is not. The folks over at [...]
Book Marketing on Twitter
Followed Ryan Schneider (@RyanLSchneider) and added him to my Authors & Writers list (please subscribe if you want). Ryan responded with offer to get a free copy of one of his books to get me engaged. Nice example of how to use Twitter as part of your book marketing campaigns. Book Marketing Engagement Offer from @RyanLSchneider It [...]
