The Social Media Strategy Workshop

With the incredible adoption of social platforms like Facebook, Twitter, YouTube, LinkedIn and Google+, not only by hundreds of millions of people, but also by most businesses ranging from small, local restaurants to the largest global companies, marketing and sales have changed forever. Contemporary marketing programs must not only support a strong, positive brand image and drive demand, but must engage with customers to be effective. Marketing has become a conversation that is being driven by the customer. The question is whether your organization is engaged or talking to itself?

Chances are you’ve already implemented a number of accounts on multiple platforms, but you are still asking the question “What do we do now?” or you are being asked “What is this going to do for our business?”  The problem is that most organizations never truly created a plan for social media. We hear this all the time from our clients, and from audience members when we are speaking at conferences. So we created a workshop that distills down into one day the process and thinking that we go through with our clients to deliver a true, integrated social marketing strategy.

Some Attendee Testimonials:

Biztegra’s one day workshop will cut through all the “social media” hype and help attendees understand how to leverage these new “two-way” channels to engage directly with their customers and drive better business results.   As an attendee, you will learn what all the major social platforms are really good for, the best way to engage on them, techniques and tips we use with our clients, and how to effectively integrate these platforms into an effective contemporary marketing mix.  You will learn how to build an effective online presence and a strategy for listening.

Murray Izenwasser, Biztegra’s Strategy Practice Lead and Founder is also Biztegra’s lead instructor. The workshop is based on his more than 20 years experience, planning and executing online marketing
strategies at some of the largest digital agencies in the world, on behalf of some of the world’s largest and most recognized organizations and brands.  Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business. The workshops are based on the proven process he uses with his clients to develop REAL social media strategies.

What Will You Learn?
- The basics of what the different platforms and websites are, and how they fit into your overall strategy
- Why there is no good excuse for NOT using social media
- Why website optimization is paramount to social marketing
- How to keep your company in your customers’ “consideration set”, and be there when they’re ready to buy
- How to create a true social media program that supports your organization’s goals and strategies
- Where to focus your approach to all social media platforms so that each tactic works together for your business
- How to understand the different categories of social media platforms, and the way each should be used
- Use Facebook and LinkedIn to their fullest potential
- Why Twitter is nothing to be afraid of, and can actually be used to create business opportunities
- Five ways to use Twitter for business
- Create very simple marketing campaigns on the major social networks that support your social media programs and strategies
- Cautionary tales and real examples for poor social media execution
- And most importantly: How To Use Social Media To Drive Real Business!!

Organizations Of All Sizes And Industries Have Benefited From This Workshop:

More Attendee Testimonials