The Book Publishing Industry Has Changed Dramatically.
These changes include new types of products, evolving distribution models and the need to market and sell direct to the consumer. To succeed in this environment, publishers of all sizes need to be laser focused on the publishing business… discovering great new authors, producing and publishing compelling books and then effectively promoting and selling those books to readers across the globe.
But in today’s global, connected marketplace, more and more of a publisher’s attention has to be spent on tough technology challenges like keeping their website, the very foundation of their presence online, current and competitive with the latest search, mobile and social “must do.”. For many publishers, it is very hard to sustain the investment required in both time and money and their website has fallen way behind.
What Are Your Challenges With Your Outdated Website?
- It’s not optimized for latest search engine algorithms.
- It’s not optimized for mobile access and mobile commerce.
- It’s not optimized to leverage the latest changes in the social media platforms.
- It’s difficult to dynamically update information about your books and authors and feed to your partners.
- You don’t have integrated tools to publish fresh, engaging content about your books and authors.
- It’s really hard, to create dynamic promotions that will help sell more books.
- You can’t offer customers choice in their buying experience.
- It’s almost impossible to enable authors to be actively involved in promoting their books.
- Your last web project ran way over budget and still missed it’s delivery date.
- And if you have multiple imprints servicing different markets, well, forget about it…
Publishr™ can fix all of these issues for you today!
By moving your website to our cloud-based platform, you can do all of this much more easily and cost effectively than you ever imagined.
Publishr™ provides a modern, technologically current online presence for your brand, your authors and your books. Your website will always be optimized and compliant with the latest search, mobile and social standards and technologies to level the playing field with your competitors and the major online retailers.
You will be able to offer customers a simple, device-independent shopping experience and offer them buying choices whether you are selling and fulfilling orders direct to the consumer, selling through other online channels, using a print-on-demand service or any combination of any of these.
With Publishr™, you will not have to worry about technology holding your business back ever again. Your books will be easy to find, easy to buy and easy to share. You will be able to focus on publishing and selling compelling titles from great authors to a growing community of readers around the world.
Biztegra Optimization Services
Search Engine Optimization
Discoverability of your books and your authors is paramount in today’s modern world, and the only way to do so online is to make sure that your site and your content is optimized for the Search Engines, so you are found when a reader is looking for you.
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If you are still struggling with implementing social media into your marketing mix, we can help. Helping you build audiences to drive sales for your imprints, books, and authors is what we do.
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More of us are accessing information (and purchasing) via our phones and tablets than desktop and laptops. If your online presence isn’t optimized for Mobile, you are losing business.
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Our very experienced team of technologists deeply understand how to build a modern online persence, whether it’s on the web, a mobile device or on a social platform.
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Our Publishing Industry Clients
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In 2014 John Hanke, CEO of Niantic Labs wanted to build an application that would bring people together in the real world. The outcome is more than rewarding as Pokémon Go has people coming together more than ever. They joy that Henke experiences as he watches people...read more
Twitter is updating its platform to allow users to post videos around 2 minutes long. This is big news for Twitter users.
Twitter is making many changes. These changes will benefit users, and most likely have them posting more. Videos are now allowed to be 140 seconds long. That's just around 2 minutes long. This feature will be great for users that like to post their Vine videos....read more
Now is the time to work out a great plan for your mobile marketing while Google is improving the way ads appear on platforms, mainly mobile. There is no denying that this real estate is valuable as more people are focussed on their smartphones than ever. It appears...read more
WORLD’S LARGEST LGBTQ PUBLISHER CHOOSES BIZTEGRA’S PUBLISHR™ TO DRIVE NEXT GENERATION DIRECT-TO-CONSUMER PROGRAM West Palm Beach, FL. — May 30, 2016 — Dreamspinner Press, one of the world’s largest LGBTQ publishers, has announced today the launch of their new website,...read more